May 18–22, 2026 · Sintra, Portugal  ·  Early Bird — Save €1,000  ·  Code EB1000  ·  Ends 31 March. Only 20 spots.
AJ&Smart Guides AJ&Smart Guide-Led Program

The Facilitator's Edge

5 days. 3 workshops. 20 facilitators. Portugal.

18–22 May 2026 Sintra, Portugal 20 facilitators max
Your host Heidi Spurrell — AJ&Smart Guide · 1 of 35 worldwide
1 of 35
AJ&Smart Guides worldwide
7
Countries lived & facilitated in
200+
Workshops facilitated
$25k
Highest single engagement

You've learned the frameworks.
But you're not practising them.

You got the certificate. You watched the modules. But when it's time to stand in front of a real room — the anxiety kicks in. Because knowledge without practice is just theory.

"

My first workshop: everything went wrong! There was a moment when I seriously thought about calling the emergency hotline for facilitators…

— Facilitator Pro community member
"

After 13 months of trying to launch as a solo facilitator and just about to trudge back to the world of permanent employment…

— Facilitator Pro community member
"

I know the theory inside out. I've rewatched the modules three times. But every time I get in front of a real group, my mind goes blank and I freeze.

— Workshopper Master graduate
Facilitator Pro
practice
Community 1000
Classroom 208
Members 5
The word "practice" appears 1,000+ times in the Facilitator Pro community

The #1 thing facilitators are asking for isn't more theory, more modules, or more certifications. It's practice. Real, in-person, feedback-driven practice. And they can't get enough of it.

"Wanna practice?" — David "I need the practice." — Jason "Workshop Practice Sessions...Amazing!" — Graham "Getting to practice my facilitator voice" — Talia "Practice with mates?" — Anya "The practice I need to actually deliver" — Emma
"

Practice isn't the thing you do once you're good. It's the thing you do that makes you good.

OUTLIERS
Malcolm Gladwell
Malcolm Gladwell
Outliers: The Story of Success — The 10,000-Hour Rule

The Facilitator's Edge exists because of this gap. Five days. Nothing but practice.

This is what practice looks like

From corporate boardrooms to unconferences — real workshops with real teams, every time.

Future Green Monthly Meetup — large group of facilitators and sustainability professionals Future Green Monthly Meetup — Hong Kong
Wide shot of full workshop — participants collaborating in circle Tenant engagement workshop
Workshop participants engaged in roundtable activity with post-it notes
Four professionals engaged around table with sticky notes at workshop
Future Green sustainability workshop cards spread on a table
Close-up of participant writing on workshop materials
Participants in deep discussion during workshop
Participant taking notes during facilitation session
Heidi presenting at corporate workshop Heidi presenting to the room
Participants brainstorming with sticky notes during workshop Brainstorming in action
Speed dating icebreaker activity at workshop Icebreaker — getting started
Sailboat retrospective exercise with participants during facilitation Sailboat exercise — live facilitation
Cross-industry collaboration at the UnConference with diverse teams Cross-industry collaboration
Workshop activity kit with materials laid out for facilitation
Heidi and Katie facilitating together Heidi & Katie — post-session
Teams creating sustainability roadmaps at UnConference workshop Building roadmaps — UnConference
Heidi Spurrell speaking with microphone at UnConference facilitation session Facilitating Q&A — UnConference
Group selfie after facilitation event — always remember to enjoy the moment Always remember to enjoy the moment

You don't need more theory.
You need time on your feet.

Five enriching days. Real business cases. Bespoke feedback for everyone from everyone including AJ&Smart Guides.

🎯

Real Practice, Not Role Play

Crowd-sourced business challenges from real companies. No hypotheticals.

🔍

Bespoke Feedback

Personalised feedback on style, timing, energy, and room command — from your Guide and peers.

🔄

Mixed-Level Cohort

Beginners learn from experienced facilitators. Experts deepen mastery by teaching — we retain 90% of what we teach others.

What if you didn't have to wait
for an answer?

At The Facilitator's Edge, you get this level of expert support in person, in real time.

Facilitator Pro · Skool Community · 849 Members
Ewa: "I'm running my first Strategy Signal on Thursday. What works well for in-person Lightning Demos — post-its or templates?"
Heidi: "Def templates, reduce your cognitive load by prepping! I had 6 tables of 6 people. Each table has their own post-it colours — easy to keep tab of each table. You need: 1 x A4 per person, 1 x long post-it for the title, lots of square post-its for answers..."
"ahhhh this is gold, thank you so much — exactly what I was looking for!" — Ewa, after using Heidi's approach the next day
Facilitator Pro · Skool Community
Rujuta: "Wow, I should have asked you when I did this last time, in person. I struggled with not having the screenshots — how will we print them in the room."
Heidi's detailed templates and colour-coded table system solved a problem that had been blocking facilitators for months — with practical, tested advice from real delivery experience.
"But this makes a lot of sense." — Rujuta, wishing she'd had this help sooner
Facilitator Pro · Skool Community
Community member: "Thanks for the inspiration @Heidi Spurrell — worked super nice!"
From Lightning Demos to Strategy Sprints — Heidi's posts regularly get the most detailed, actionable replies in the 849-member community. And the AJ&Smart founder himself has publicly thanked her contributions.
"@Heidi Spurrell thankkkkk youuuu" — Jonathan Courtney, Founder of AJ&Smart

Now imagine getting this kind of help in person — instantly — for five days straight.

No waiting for replies. No guessing. Just real-time, expert facilitation guidance.
Future Green community members at monthly meetup — a diverse group of sustainability professionals

Future Green Monthly Meetup — our community in action

Heidi's facilitation in their words

Real feedback from workshops, strategy sprints, and unconferences Heidi has led across Asia and beyond.

★★★★★

"Getting a 2-day strategy sprint done with the leadership team definitely helped us drive our sustainability roadmap further. Being a member with Future Green connected us with various like-minded people, connecting dots across businesses!"

GL
Gigi Lau
Compass Group Hong Kong
★★★★★

"Heidi expertly facilitated the session, guiding us through a well-organised process where all participants could clearly identify key challenges and collaboratively prioritise solutions. The workshop culminated in a highly effective priority map of actions."

EJ
Eira Jarvis
British Chamber of Commerce
★★★★★

"A brilliant facilitator and host who creates belonging in her projects. Heidi's research, practical tools, and ability to energise crowds make her sessions both structured and genuinely transformative."

LM
Lorna McDowall
The Focal Mind
★★★★★

"The energy, the expertise in Sustainable Food Systems, and Heidi's ability to bring a group along on the journey in an inclusive way was outstanding. The 2-day Sprint sessions were very structured while allowing flexibility."

TB
Tom Brookes Burney
Compass Group Hong Kong
★★★★★

"I worked as a facilitator with Heidi during Unconference 2.0. It was very well-organised and structured. As Table Captain, I had all the tools and frameworks needed to guide my team through the innovation process."

MS
Mark Swinkels
Unconference 2.0 Facilitator
★★★★★

"A real pleasure to work with the Future Green team — very passionate, approachable and adaptable. They animated and engaged very well the teams into collaborative thinking and learnings!"

AO
Audrey Onofolo
Moët Hennessy Diageo HK
★★★★★

"Heidi is a really experienced and inspiring trainer. I'm pleased with the positive impact on our team dynamic — the workshops helped everyone align on shared goals and feel energised about sustainability."

CW
Catherine Wong
British Consulate-General Hong Kong
★★★★★

"We partnered with Future Green Global to organise capacity building workshops engaging 70+ F&B tenant representatives. Heidi's facilitation made complex sustainability topics accessible and actionable for every participant."

PL
Phoebe Leung
Swire Properties
★★★★★

"Heidi facilitated the bridge between concepts and action beautifully. My students loved the experience — she brought real-world examples and engaging exercises that made sustainability leadership tangible."

MB
Dr. Margaret Burnett
Programme Director, Sustainability Leadership
Collected via Senja · 99 reviews · 5.0 average
Trusted by leading organisations across Asia Pacific
Swire Properties Sodexo Pret A Manger InvestHK Airside EY wavespace City'super Jacob's Creek Ceder's Chivas Lillet Klimato B Lab Cornerstone Strategies Swire Properties Sodexo Pret A Manger InvestHK Airside EY wavespace City'super Jacob's Creek Ceder's Chivas Lillet Klimato B Lab Cornerstone Strategies
Urban Spring Komune Treehouse Emmer Tosca Duddell's The Apothecary ZZURA Buonasera CTS CUL West Villa Restaurant Chinese restaurant Chatterbox Express Swire Properties Urban Spring Komune Treehouse Emmer Tosca Duddell's The Apothecary ZZURA Buonasera CTS CUL West Villa Restaurant Chinese restaurant Chatterbox Express Swire Properties

Three battle-tested workshops.
Practised until they're second nature.

By the end of the week, you'll have facilitated each one multiple times — with real feedback loops.

LDJ
Workshop 01

Lightning Decision Jam

40–90 min workshop · Problem-solving & decisions

Replaces unproductive meetings with structured decision-making. From chaos to action steps in under an hour — using silent ideation, dot voting, and effort/impact mapping.

Free LDJ Resource →
Plan-O-Rama
Workshop 02

Plan-O-Rama

60–120 min workshop · Planning & alignment

Turns strategy into actionable roadmaps. From vague goals to clear ownership, timelines, and priorities — collaboratively, not top-down.

Strategy Signal
Workshop 03

Strategy Signal

Full-day workshop · Strategic direction

Helps leadership teams define their North Star, identify success metrics, and choose the best strategic direction. This is where facilitation becomes premium consulting.

What five days at
The Facilitator's Edge looks like

Every day is designed with intentionality. Arrive clear, practise deep, leave transformed.

Early morning
Arrival Practice — Clear Your Mind
Forest walks through Sintra hills, beach hikes, or guided yoga. No screens. Just clarity before the work begins.
Guincho beach at dawn — your morning coastline walk Sintra forest — misty morning walk through ancient woods Gong bath in the forest — morning sound healing
Optional but encouraged
10:00 AM
Workshop Practice — Session One
Facilitate one of the three core workshops using real business cases. Your Guide watches every move — timing, energy, transitions, room command.
Impact-effort matrix exercise with sticky notes on whiteboard Participants collaborating on impact-effort prioritisation Workshop facilitation kit — Sharpies, sticky notes, tape
Core programme
Midday
Farm-to-Table Lunch at Quinta da Bufala
Seasonal, organic lunch from the 21-hectare regenerative farm. Not conference food — real food under ancient tree canopies.
Included
Afternoon
Workshop Practice — Session Two
Lead a different workshop or give structured peer feedback as an observer. Both roles build mastery.
Now-Next-Later roadmap exercise with post-it notes Workshop participants collaborating on group exercises Facilitator presenting workshop outputs to the group
Core programme
Late afternoon
One-to-One Wellness Treatments
Three personalised treatments included — massages, bodywork, or restorative therapies. Plus group practices: gong baths, guided yoga, and sound healing.
Meditation and mindfulness practice Group wellness practice — yoga & stretching Beach meditation — Sintra coastline
Optional · Included in price
Evening
Tastings, Hangouts & Connection
Local beer, wine, and gin tastings. Welcome dinner at Heidi's home. A silent disco. Business Q&A sessions. Personalised surprises. And plenty of unstructured connection time.
🎯
💡
🔥
your future cohort →
Optional evenings

Grounded in what actually works

Designed using proven frameworks for how adults learn and how gatherings create lasting impact.

The Art ofGathering
Priya Parker
Inspired by The Art of Gathering · Priya Parker

Intentional by Design

We curate the cohort, personalise every detail, and protect the space so everyone contributes equally. No passengers. No generic experiences.

Power ofMoments
Chip & Dan Heath
Inspired by The Power of Moments · Chip & Dan Heath

Peaks, Not Plateaus

The breakthrough when your facilitation clicks. A silent disco after deep work. Personalised touches you won't see coming. You'll remember this week for years.

LearningPyramid
NTL Institute
Rooted in The Learning Pyramid

Teach It to Own It

We retain 5% of lectures but 90% of what we teach others. That's why this programme is built on practice and peer teaching. The mixed-level cohort is the method.

Line drawing illustration — bespoke personalised feedback

Bespoke Feedback.
For You.

This isn't generic group coaching. Every time you facilitate, your AJ&Smart Guide is watching — your timing, your energy, your transitions, your room command. Then you get personalised, written feedback you can actually use.

Real-time observations on your facilitation style, presence & delivery
Structured peer feedback from your cohort after every session
A personalised takeaway report — your strengths, growth areas & next steps
Heidi Spurrell excitedly holding Planet Possible cards — Future Green's sustainability game

Heidi Spurrell

One of 35 AJ&Smart Guides worldwide. Founder of Future Green (B Corp certified). Facilitator across 7 countries. Proof that having a niche isn't a limitation — it's your competitive edge.

AJ&Smart Guide — 1 of 35 worldwide ($6,000/year programme)
Facilitated across Hong Kong, Portugal, Spain, UK, USA, Japan & more
Charged $25,000 for a single Strategy Signal engagement
B Corp certified consultancy — Future Green
"No matter what niche you're in, facilitation is the skill that unlocks everything. I built my entire consultancy on these three workshops. This programme exists to help you do the same — faster, and without the anxiety."

Why practice beats theory — every time

Passive learning delivers the lowest retention. Teaching others and immediate practice lock knowledge in permanently. That's why The Facilitator's Edge is built entirely around doing. No slides. No lectures. Just structured practice with real stakes.

We retain 90% of what we teach others.

That's why our mixed-level cohort isn't a compromise — it's the method.
Lecture
5%
Reading
10%
Audio/Visual
20%
Demonstration
30%
Discussion
50%
Practice Doing
75%
Teaching Others
90% ← You are here

Everything you leave with

Not a PDF and a certificate. Everything here is designed to make you more confident the moment you leave Portugal.

Full Workshopper Master Programme Access (€5,000 value)

The complete online programme included in your ticket. Complete it before you arrive. Includes:

✓ Digital courses (lifetime access) ✓ Resources & cheat sheets ✓ Certification of completion ✓ 6-month online coaching ✓ Private community access ✓ Workshop 'recipes'

15+ Hours of Facilitation Practice

Leading and observing across all three workshop formats

3 AJ&Smart Workshops Mastered

Lightning Decision Jam, Plan-O-Rama & Strategy Signal

Bespoke Feedback from an AJ&Smart Guide

Personalised notes on your facilitation style, timing & presence

Workshop Materials & 'Recipes' Library

Report templates, landing pages, email templates & ready-to-sell workshop formats

Personal AI Facilitation Chatbot — 12 Months

Your own customer-facing chatbot, trained & maintained (valued at €3,000/yr)

AI Workshop Assistant During the Week

Access a chatbot trained on all AJ&Smart materials as a live reference tool

3 One-to-One Wellness Treatments

Personalised massage or bodywork sessions throughout the week

3 Group Wellness Practices

Forest walks, beach hikes & guided yoga in Sintra's natural landscape

Local Farm Tastings

Beer, wine & gin from surrounding Sintra farms and producers

All Meals Included

Farm-to-table lunches, welcome dinner & drinks at Heidi's home

Real Business Case Practice

Crowd-sourced challenges from participants & Heidi's consulting portfolio

Transport to & from Venue

Organised daily transport from accommodation to Quinta da Bufala

Personalised Keepsakes & Surprises

Bespoke materials crafted just for you. We can't say more — but you'll want to keep these

Quinta da Bufala — modern sustainable building nestled in Sintra hills with guests gathering on terrace
Water buffalo grazing with Sintra's Moorish Castle on the hilltop behind
Indoor-outdoor terrace with vineyard views at golden hour
Design boardroom with sculptural wall — where you'll run workshops
Restaurant with panoramic nature views — farm-to-table lunches here
Lounge bar with vaulted ceiling and art — evening connection space

15 minutes from the farm

Guincho Beach — dramatic Atlantic surf beach Guincho Beach
Santa Marta Lighthouse, Cascais Cascais
Atlantic coastline near Sintra Atlantic Coast

Quinta da Bufala,
Sintra, Portugal

A 21-hectare regenerative farm in the Sintra hills — ancient tree canopies, citrus orchards, and the Atlantic coast 15 minutes away.

✈️
45 minutes from Lisbon airport
🌊
15 km from the Atlantic coast & Sintra's beaches
🌿
900+ native trees planted over 10 years of regeneration
🍽️
Farm-to-table lunches from on-site organic gardens
Note: Accommodation not included. We provide curated hotel and Airbnb recommendations, plus daily transport to the venue.
Lisbon Atlantic Ocean Sintra ✈ 45 min from Lisbon airport 🌊 15 min to the coast 50 km Spain
Quinta da Bufala · Sintra, Portugal
Farm-to-table dining room at Quinta da Bufala with panoramic nature views
Farm to Table

Lunches sourced from the farm's organic gardens

Water buffalo grazing with Pena Palace visible on the Sintra hilltop
21-Hectare Farm

Buffalo, orchards & Pena Palace on the hilltop

Aerial view of Quinta da Bufala property with guests gathering outdoors
Your Workshop Space

Where deep practice meets coastal Portugal

This is a selective programme.
Here's who it's built for.

We mix experience levels deliberately — both groups benefit. Haven't done the Workshopper Master programme yet? No problem — it's included in your ticket (€5,000 value).

✅ This is for you if…

  • You've completed the Workshopper Master programme (or will — it's included in your ticket)
  • You've studied the workshops but haven't had enough chances to practise them live
  • You feel anxious about facilitating because you lack reps, not knowledge
  • You want structured, honest feedback on your facilitation delivery
  • You're building (or want to build) a facilitation-led consulting business
  • You're an experienced facilitator who wants to sharpen your edge by teaching and mentoring others

🚫 This is not for you if…

  • You're looking for a theory course or certification (this is pure practice)
  • You're not willing to complete the Workshopper Master programme before arriving (it's included — you just need to do it)
  • You want to observe without participating (everyone facilitates here)
  • You're looking for a holiday with some workshops on the side

Three levels. One room. That's the magic.

We deliberately mix experience levels because everyone grows faster that way. Identify where you are — and see what you'll leave with.

🌱 Emerging

You've facilitated a few times — now you want real reps

You understand the theory behind the workshops and have maybe run an LDJ or two — but you still feel nervous leading a room. You want practice, structure, and honest feedback so the knowledge sticks.

🎯 You'll leave having facilitated all three workshops multiple times with growing confidence
⚡ Practitioner

You've run these workshops several times — now you want to get sharp

You know the steps and can run a session, but you want to refine your delivery, handle curveballs with ease, and learn the subtle craft of reading a room. You're ready to go from "good" to "great."

🎯 You'll leave with polished technique, advanced facilitation instincts, and a toolkit of pro moves
🔥 Expert

You're comfortable facilitating — now you want to teach it

You've got strong reps and can lead workshops confidently. This week, you'll practise coaching and mentoring others through their facilitations — the highest level of mastery and where the deepest learning happens.

🎯 You'll leave able to teach, mentor, and elevate other facilitators — the ultimate competitive edge

What types of sessions can facilitators be most helpful in?

These are the real-world scenarios where facilitation creates the biggest impact — and exactly what you'll practise at The Facilitator's Edge.

Team building Decision-making & problem solving Strategic planning Kick-starting a new project or program Retrospectives & performance reviews Prioritising solutions in a standardised way Validating new products Onboarding teams & negotiating roles Offsites: leadership & strategy retreats

Your seat at the table

20 spots. One week. An experience designed to permanently shift your facilitation confidence.

Early Bird — Ends 31 March 2026
€6,800
€5,800
Save €1,000 — early bird ends 31 March
Apply Now → I'm Ready — Secure My Spot →
Only 20 spots available · Early bird ends 31 March · Application & screening required

Your investment includes:

Workshopper Master programme access (€5,000 value)
15+ hours facilitation practice
Personal AI chatbot — 12 months (€3,000 value)
Bespoke Guide feedback
Certification of completion
6-month continued online coaching
3 one-to-one wellness treatments
3 group wellness practices
All lunches + welcome drinks + farm to table dinner
Sunset wine tasting & canapés on the farm porch
Daily transport to/from venue
Real business case workshops

One evening: A guided tasting of local whites, reds and rosé from partner wineries — hosted on the sunset porch overlooking the farm and Sintra hills, with views toward Pena Palace. Paired with seasonal canapés.

Why practice beats theory: The Learning Pyramid shows we retain just 5% from lectures — but 75% from practice and 90% from teaching others. That's exactly what this week is built around.

Not included: Flights and accommodation (curated recommendations provided)

Frequently Asked

Access to the full Workshopper Master programme is included in your ticket (€5,000 value). You must complete it before arriving in May 2026. We accept both fresh graduates and experienced practitioners already running these workshops with clients.

Not at all. The mixed-level cohort is intentional — beginners learn from experienced facilitators, and your Guide provides bespoke feedback throughout. The most anxious participants often report the biggest breakthroughs.

Two AI tools: a shared chatbot trained on all AJ&Smart materials for quick reference during the week, plus your own customer-facing business chatbot — built and maintained for 12 months (€3,000/yr value).

Accommodation isn't included. We provide a curated list of nearby hotels and Airbnbs (boutique to budget). Daily transport to the venue is included.

It's an intensive professional development programme in an extraordinary setting. Structured facilitation practice is the core — wellness and tastings support sustainable high performance. Your L&D budget should cover this.

Yes. We provide invoices, programme outlines, and learning outcomes documentation suitable for L&D budget approval. Many participants fund this through their employer.

May 2026 is our inaugural edition. Future editions may run in Spain, Hong Kong, and Japan — but this first cohort will always be the smallest and most personal.

Start here — for free

Get a taste of the frameworks you'll master at The Facilitator's Edge. These free resources from the AJ&Smart ecosystem are where every great facilitator starts.

Stop studying facilitation.
Start practising it.

May 18–22, 2026 · Early bird ends 31 March

20 spots. One transformative week at Quinta da Bufala, Sintra.

Apply Now — Save €1,000 → I'm Ready — Secure My Spot →